Best Resources for Product Marketing Managers
Whether you’re deepening your expertise, staying updated with industry trends, or finding practical tools to enhance your workflow, having the right resources is crucial for continuous growth and success. This guide introduces you to some of the best resources available for product marketing managers, offering a curated selection of valuable materials to boost your skills and knowledge.
A product marketing manager is a professional responsible for promoting and selling their company’s products. They play a crucial role in the success of a product, making it essential to have the right resources to fully understand their role. Here we share some top books, webinars, podcasts, and blogs for product marketing managers:
Books for Product Marketing Managers:
1. Positioning: The Battle for Your Mind by Al Ries and Jack Trout – Learn new techniques for reaching and connecting with customers and establishing strong positioning.
2. The Launch: A Product Marketer’s Guide by Yasmeen Turayhi – Discover 50 thoughtful questions to avoid common pitfalls, especially useful for beginners.
3. Product Marketing, Simplified by Srini Sekaran – A comprehensive guide to becoming an influential product marketer and delivering value to customers.
4. Hooked: How to Build Habit-Forming Products by Nir Eyal – Explore the Hook Model for creating products that form user habits and drive engagement.
5. Hacking Growth by Sean Ellis and Morgan Brown – Strategies for driving rapid and sustainable business growth through growth hacking techniques.
Webinars for Product Marketing Managers:
1. Userpilot Events – Focus on user onboarding and product growth, offering insights on optimizing user experience and engagement tactics.
2. Product School and Mind the Product – Premium subscriptions give access to a wide range of exclusive webinars and learning resources.
3. Gartner for Marketing Leaders – Webinars on emerging trends and technologies impacting marketing strategies.
4. Akaneo – Learn about designing product experiences that drive commercial goals and align product presentation with customer preferences.
Blogs for Product Marketing Managers:
1. Userpilot Blog – A collection of well-researched guides and resources covering marketing tactics and tool recommendations.
2. Richard King PMA Blog – Offers a wide variety of content for marketing managers on running effective marketing teams.
3. Olivine – Tips for effective product launching, especially useful for B2B software companies.
4. Casey Winters – Insightful personal experience and topic-led discussions providing practical information.
5. The Product Marketer – Rory Woodbridge’s blog offers engaging insights on topics like product differentiation and public roadmaps.
Podcasts for Product Marketing Managers:
1. Product Heroes by Userpilot – Interviews with product entrepreneurs and leaders providing valuable insights.
2. Product Marketing Life – A biweekly podcast perfect for staying updated with market trends.
3. The Product Marketing Experts – Weekly chats with product experts from large SaaS companies.
4. This is Product Marketing by PMM Hive – Notable episodes on messaging, positioning, and global product marketing priorities.
5. Getting to Market with Cody Bernard – In-depth discussions on various aspects of product launches.
Tools for Product Marketing Managers:
1. Userpilot – Ideal for collecting user insights through in-app surveys tailored to various customer segments and stages.
2. Asana – Excellent for managing tasks and keeping team conversations organized and easily accessible.
3. Confluence – Enhances collaboration and productivity by allowing team document creation, feedback, and whiteboard collaboration.
4. ZohoDesk – Manages the customer experience pipeline, sales performance analysis, and customer interaction.
5. HubSpot – Helps in growing traffic, converting visitors, and creating efficient inbound marketing campaigns.
Conclusion:
Professional growth is a continuous journey, and investing in your development is essential for staying competitive in the field. This guide equips you with the tools and knowledge needed to excel in your role. For those interested, Userpilot offers an all-in-one product platform with engagement features and powerful analytics capabilities. Book a demo to see it in action!