—
Best Resources for Marketing Analysts
Whether you’re aiming to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. This guide will introduce you to the best resources available for marketing analysts, providing a curated selection of valuable materials to enhance your skills and knowledge.
A marketing analyst is a professional who conducts market research for products, tracks trends, and identifies growth opportunities for the company. Here’s a curated list of resources to empower you as a marketing analyst:
Books:
1. Making Sense of Consumer Data in a Digital World by Chuck Heeman and Ken Burbarry.
2. Gain Business Insights by Managing Google Analytics by Brian Clifton.
3. Essential Tools for Data-Driven Decisions by Rajkumar Venkatesan, Paul W. Farris, and Ronald T. Wilcox.
Webinars:
1. Userpilot Events: Focuses on user behavior and analytics for marketing optimization, including user journey, feature adoption, and engagement.
2. Tableau Webinars: Covers data visualization using Tableau and broader marketing analytics topics like campaign attribution and ROI measurement.
3. eMarketer Webinars: Offers industry trends and consumer behavior insights (Free trial/membership required).
4. Singular Webinars: Focuses on building attribution models and optimizing campaigns with data.
Blogs:
1. Userpilot Blog: Provides market and user research insights.
2. Adverity Blog: Helps make sense of marketing data for growth.
3. Decision Analyst Blog: Focuses on market research and consumer analysis.
Podcasts:
1. Marketing and Analytics: Learn and stay ahead of trends.
2. The Marketing Intelligence Show: Offers insights from marketing analysts on data-driven decision-making.
3. Analytics Today Podcast: Features interviews with data leaders on data-related topics.
Tools are a critical part of a marketing analyst’s work and determine efficiency. Here are the best tools for marketing analysts:
1. Userpilot (Product and User Research): Offers insights into your products and users.
2. Tableau (Business Intelligence): Helps present your market research findings effectively.
3. Power BI (Data Analysis and Reporting): Essential for data analysis and visualization for easy reporting.
4. Google Charts (Visualization): Great for data visualization, allowing you to present data in charts and graphs.
5. Notion (Project Management): Helps marketing analysts stay organized and manage projects effectively.
A marketing analyst helps you discover how best to position your SaaS product in the market to attract the right growth opportunities. After making these findings, the marketing analyst reports them to stakeholders and other members of the marketing team to guide decision-making.
What does a marketing analyst do?
A marketing analyst conducts market research to spot trends, monitor performance, and pinpoint opportunities for company growth. They interview product users and collect data via surveys, opinion polls, and user research tools like Userpilot, thus enabling SaaS companies to make data-driven decisions.
Marketing analyst’s main responsibilities
A marketing analyst is vital in providing insights on market conditions for stakeholders to make informed decisions. Here are some major responsibilities:
1. Research: Conducts market research to identify trends and performances that the company can capitalize on. This includes user behavior research and competitor analysis.
2. Data analysis and interpretation: Proficient in tools like Tableau, SQL, R, Google Charts, and Excel for analyzing and visualizing data.
3. Data Reporting: Visualizes data in graphs, charts, and presentations to report findings to stakeholders.
4. Collaboration with other teams: Works alongside team members to develop and optimize marketing campaigns.
5. Reporting on marketing campaigns: Measures the impact of marketing campaigns, including conversion rates, lead generation, website traffic, social media engagement, customer acquisition cost, click-through rates, and ROI.
6. Identification of growth opportunities: Presents data-driven growth opportunities to stakeholders.
7. Tools Research: Finds beneficial tools for marketing processes.
8. Trends Monitoring and Forecasting: Stays atop market trends, identifies gaps, and helps the company utilize opportunities.
Conclusion
Professional growth is a continuous journey, and investing in your development is key to staying competitive in the field. This guide has provided you with the tools and knowledge needed to excel in your role. Consider exploring tools like Userpilot, an all-in-one product platform with engagement features and powerful analytics capabilities. Book a demo to see it in action!