Best Marketing Analytics Software for SaaS
Is your team having a hard time figuring out the return on investment (ROI) of your product marketing strategies? Or are you looking for ways to boost the performance of your marketing campaigns? In either case, marketing analytics tools can be a game-changer. However, with so many options out there, how do you know which one to pick?
In this article, we’ll explore some powerful marketing analytics software options, focusing on their features and pricing.
What are Marketing Analytics Tools?
Marketing analytics software includes a variety of tools that help organizations monitor, measure, and optimize the performance of their marketing campaigns. These tools offer features such as tracking website traffic, social media engagement, and understanding user behavior.
Best Marketing Analytics Tools for Performance and Report Automation
Choosing the right marketing analytics tool depends on your specific needs. Here, we’ll take a closer look at some of the top options available.
Userpilot
If you’re seeking an all-in-one product growth platform with built-in marketing analytics features, Userpilot is an excellent choice. It offers tools to enhance user engagement through in-app experiences and collect feedback with in-app surveys.
Key features include:
– Dashboards: Customize dashboards to monitor metrics like user activity, engagement, sentiment, and conversion rates to gauge the effectiveness of your in-app marketing.
– Reports: Generate various analytic reports such as funnels, paths, retention, and trends to extract actionable insights from your data.
– User/Company Profiles: Analyze marketing data on an individual level, monitoring interactions and survey responses to tailor in-app communications.
– Third-party Integrations: Import data from other tools and use Userpilot’s dashboards and reports for actionable insights.
Pricing:
– Starter: $249/month (up to 2,000 monthly active users)
– Growth: $749/month
– Enterprise: Pricing available on request
HubSpot Marketing Hub
HubSpot offers an all-in-one solution for creating, managing, and monitoring marketing campaigns. It also enables campaign automation based on data insights.
Key features include:
– Campaigns: Manage and collaborate on marketing campaigns with ease.
– Automation: Automate campaigns across various channels including email, SMS, and in-product marketing.
– CRM Integration: Measure and optimize campaigns with data from HubSpot’s CRM.
Pricing:
– Free plan available
– Paid plans start at $20/month per seat and go up to $3,600/month (5 seats included)
Supermetrics
Supermetrics pulls data from multiple marketing channels into your chosen analytics platform, making it great for data integration and campaign optimization.
Key features include:
– Data Integration: Consolidate data from various sources.
– Data Visualization: Convert campaign performance data into visual formats like graphs and charts.
– Marketing Intelligence Cloud: Generate insights and forecasts from marketing data.
Pricing:
– Free 14-day trial
– Pricing starts at $29/month, scaling with additional features and data destinations
Hootsuite
Hootsuite is a popular social media management tool that also excels in marketing analytics, allowing you to manage, schedule, and analyze social media campaigns.
Key features include:
– Publishing: Schedule and publish posts across multiple social networks.
– Engagement: Connect with your audience through a unified messaging inbox.
– Social Media Analytics: Analyze campaign performance and generate custom reports.
– Social Listening: Monitor real-time conversations about your brand.
Pricing:
– Plans range from $99 to $739/month, each with a 30-day free trial
Zoho Social
Zoho Social is a comprehensive social media management platform that helps you manage and analyze your campaigns, enhance lead nurturing, and improve customer support.
Key features include:
– Campaign Management: Create and manage a content calendar, scheduling posts in bulk.
– Social Analytics: Use pre-built or custom reports to evaluate campaign performance.
– Integration: Integrate with Zoho CRM and Zoho Desk for enhanced interactions and support.
Pricing:
– Free plan for 1 user and 1 brand
– Premium plans start at $15/month
Google Analytics
Google Analytics is the go-to tool for tracking website traffic and marketing campaigns. It helps you identify top-performing channels and monitor conversions to measure campaign ROI.
Key features include:
– Predictive Analytics: Utilize machine learning to predict user actions.
– Reporting: Generate detailed acquisition and engagement reports.
– Advertising Snapshot: Gain insights from Google Ads and other platforms to refine marketing strategies.
Pricing:
– Google Analytics Standard is free
– Advanced features in Google Analytics 360 come with a custom pricing model
Mixpanel
Mixpanel offers comprehensive analytics dashboards and filters to track key metrics and provide detailed insights into the user journey, helping you measure the ROI of marketing campaigns.
Key features include:
– Website Metrics: Monitor page views, bounce rates, etc.
– Ad Campaign Insights: Analyze the performance of ad campaigns.
– Migration Support: Ease the transition from Google Analytics 4.
Pricing:
– Free plan for up to 20 million monthly events
– Paid plans start at $28/month for 10k events
– Enterprise plans with custom pricing available
Wrike
Wrike is primarily a project management tool that offers insights into marketing team performance, rather than a traditional marketing analytics platform.
Key features include:
– Dashboards: Collaborative project management using Kanban-style dashboards.
– Marketing Insights: Integrate data from various sources to track marketing metrics.
– Automated Workflows: Streamline data transfers within your marketing tech stack.
Pricing:
– Free plan available
– Premium plans range from $9.80 to $24.80/user per month
Monday
Monday is another project management tool that supports marketing teams with features to manage campaigns and collaborate efficiently.
Key features include:
– Asset Management: Manage digital assets for both internal and external stakeholders.
– Contextual Annotations: Simplify the approval process.
– Automated Workflows: Automate repetitive tasks.
– Integration: Connect with various marketing and web analytics tools.
Pricing:
– Free plan for up to two seats
– Paid plans start at $9/month per seat and scale with the number of seats
Conclusion
To gain insights into user behavior and optimize your marketing budget, leveraging the right marketing analytics tools is crucial. The best tool for you will depend on the specific marketing channels you use and your unique needs. Userpilot stands out with its comprehensive in-app marketing capabilities, but the decision ultimately comes down to your particular requirements.