12 Marketing Analytics Tools for Performance Insights in 2024
Good marketing starts with reliable information. When done correctly, people and profits naturally gravitate towards your product. Tools that offer robust product analytics and predictive insights into customer behavior can provide this vital information, leading to well-informed marketing campaigns that engage effectively.
Here are 12 of the best marketing analytics tools for gaining performance insights in 2024:
What are Marketing Analytics Tools?
Marketing analytics tools are software systems that monitor, analyze, and report data about the performance of a business’s marketing efforts. These tools provide critical insights into customer behavior, enabling platforms to craft effective, data-driven campaigns.
Must-Have Features of Marketing Analytics Software
1. Data Collection: The ability to gather marketing data from a wide array of sources is fundamental. Tools that collect nuanced data offer actionable insights, making them more effective.
2. Data Visualization: Many marketers are non-technical, so advanced data visualization capabilities are crucial. These tools should create easy-to-read reports such as funnels and trends, simplifying interpretation.
3. Data Customization: Customizing data interpretation is vital for understanding context. Features like segmentation help marketers craft personalized campaigns for different customer segments.
Best Marketing Analytics Tools for SaaS Marketing Data
1. Userpilot: This platform specializes in user onboarding and offers features like A/B testing, customizable analytics, and campaign engagement analysis. Prices start at $249/month.
2. HubSpot: Known for its CRM capabilities, HubSpot offers an intuitive dashboard, detailed marketing reports, and performance metrics. Pricing starts at $800/month.
3. Mixpanel: This tool excels in data analysis and insights, custom segments, and ad network integration. Prices start at $20/month.
Best Email Marketing Analytics Tools for Campaign Performance
1. Mailchimp: This platform provides real-time data collection, marketing reporting, and benchmarks comparisons. Prices start at $13/month.
2. GetResponse: Specializing in email marketing, GetResponse offers analytics, optimization through A/B testing, and comprehensive reporting. Prices start at $16/month.
Best Web Analytics Tools to Gather Insights for Marketing Campaigns
1. Google Analytics: A freemium tool that provides customer-centric metrics and machine learning capabilities for predictive insights.
2. Hotjar: Known for its heatmaps and session recording capabilities, Hotjar provides visual data on user behavior. Prices start at $32/month.
3. AdRoll: This platform tracks performance via ROAS, conversion tracking, and detailed campaign reports. Prices start at $36/month.
4. Semrush: Offers SEO analytics, traffic analysis, and competitor research, with prices starting at $109/month.
Best Analytics Tools for Tracking Social Marketing Efforts
1. Brand24: Uses AI to provide mention analysis, sentiment analytics, and data filtering for nuanced insights. Prices start at $79/month.
2. Emplifi: Provides extensive insights from various social platforms, trend alerts, and AI integration for automation. Prices start at $2,400/month.
3. Brandwatch: Specializes in social listening, performance benchmarking, and a cross-platform inbox for unified communication. Prices are available upon request.
Conclusion
Marketing analytics platforms give businesses a competitive edge by providing insights that optimize marketing efforts. From personalized campaigns to customer journey customization, these tools ensure every marketing decision is data-driven and poised for success. Make smarter decisions with data-driven marketing analytics in 2024.
Sign up for a free Userpilot demo today and experience data-driven marketing!