I recently had the chance to chat with Fareed Mosavat, Chief Development Officer at Reforge, about how today’s product builders achieve product/market fit.
We began by highlighting the issues with the Lean Startup methodology, which is still the most widely used method for finding product/market fit. We then explored some updated strategies that experienced product builders now use to navigate their way to product/market fit, including:
– Conducting successful customer discovery interviews that steer clear of confirmation bias
– Thoroughly investigating potential ideas from the start to avoid dead ends
– Using a variety of validation techniques beyond just building MVPs
– Accurately measuring product/market fit through retention and growth metrics
– Growing the user base through a dual approach that generates early traction and establishes a sustainable growth loop
If these subjects pique your interest, I’d recommend watching the recording of our talk.
For those who want to dive deeper into these topics, check out my new course on Finding Product/Market Fit.
I’ve also compiled a list of the top 50 resources on product/market fit and created a video titled “The Hunt for Product/Market Fit” for further exploration.
I’ve synthesized over 15 years of product experience into a course aimed at helping product managers refine their skills. Join me in the next cohort of Mastering Product Management.
For those creating a new product, learn how to apply the Deliberate Startup methodology, a contemporary method for finding product/market fit, by joining the next cohort of Finding Product/Market Fit.
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I’m Sachin Rekhi, Founder and CEO of Notejoy, a fast and focused notes app for teams and individuals.
Explore more videos on topics like the four types of product managers, the top deliverables of product managers, the role of the product manager, and building your product intuition with feedback rivers on my website.