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The Ultimate Guide to Creating a Strong and Effective Value Proposition with Robin Zaragoza, Product Coach and CEO of The Product Refinery
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Every product manager knows they should “Keep the customer at the heart of everything you do,” but what’s the best way to ensure this? How do managers focus on customer issues during the product development process and spread this focus throughout the organization? Many tools in use today prioritize delivering product features over solving customer pain points.
The value proposition tool is a great solution to these challenges. Traditionally used by marketing teams to ensure messaging resonates with customers, this tool can also help product development teams integrate key insights, guide future decisions, and align the whole organization around its customers.
Join Robin Zaragoza, product coach at The Product Refinery, as she shares advice on crafting a strong value proposition that centers your product development process around your customers. In this session, Robin will discuss:
– What a value proposition is (and what it isn’t)
– How to create an effective value proposition
– Implementing a product strategy with a “customer-first” mindset
– Using the value proposition as a tool for cross-functional alignment
Don’t miss this exclusive session with Robin!
December 15, 2021, at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT
Presented by Robin Zaragoza, Product Coach and CEO of The Product Refinery
Robin has 20 years of tech experience and 15 years in product development, working with both startups and big companies like eBay. As a product manager, she has established best practices and boosted team productivity. She has also led teams of product managers.
For the past six years, Robin has trained and coached hundreds of product managers and leaders. As the CEO of The Product Refinery, she helps product professionals at all career stages grow their skills more quickly and effectively.