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At least 3,000 startups receive seed investments each year, but only 20% reach product-market fit, despite the immense efforts of founders, early employees, and investors.
The first crucial step in product development is achieving product-market fit (PMF). If the needs of your target audience aren’t clearly defined, the chances of achieving PMF, which involves both qualitative and quantitative metrics, are slim.
Whether you work at a startup or a larger company, it’s essential to understand what product fulfills your audience’s needs, what unique value it brings to the market, and when you’re deviating from the identified PMF. This understanding doesn’t come overnight. The key to developing an iterative process towards PMF is figuring out what would make your customer’s life easier.
In this discussion, we will cover:
– Techniques for identifying the unmet needs of your target audience
– Creating an iterative process to pinpoint Product-Market Fit
– Key metrics to track for measuring product-market fit
– Scaling a product successfully after achieving PMF
Join us on October 25th, 2022, at 12:30 pm PT, 3:30 pm ET, 8:30 pm BST.
By attending Product Management Today’s webinars, you can earn professional development hours! Participation in this webinar will earn you one PDH towards your NPDP certification from the Product Development and Management Association.
Sneha Narahalli, VP and Head of Product at Sephora, will be leading the discussion. Sneha is a technology leader known for driving transformation through product innovation and simplicity. With a background steeped in literary creativity, she has leveraged her skills to deliver focused results. After moving to the United States to pursue her master’s at Carnegie Mellon University, she has led next-gen strategies for companies like Sears, Walmart, and Sephora. At Sephora, she oversees all aspects of product, including digital, stores, data, and marketing technology. Sneha is passionate about raising awareness of the biases women face and working towards their eradication. She firmly believes in the power of creativity and aims to keep the pen mightier than the sword!
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