This site uses cookies to enhance your browsing experience. By continuing to browse our content, you agree to our use of cookies. To comply with various privacy regulations, please select your country or region of residence. If you do not select a country, we will assume you are from the United States. View our privacy policy and terms of use.
Product Management Today offers expert insights tailored just for you. Sign up or log in to access our resources and learn more.
The Art and Science of Explaining Your Product Strategy with Jason Tanner, CEO of Applied Frameworks
Receive a Free Recording!
This site is protected by reCAPTCHA, and the Google Privacy Policy and Terms of Service apply.
Sign up to receive the free Product Management Today Newsletter and Resources.
Creating a product strategy involves ideation, discovery, research, and analysis. This strategy evolves as the product team gains more understanding of customers, their problems, and potential solutions. However, communicating this strategy effectively remains a challenge for many product leaders. Often, strategies either lack clarity or are too detailed, making it difficult for teams to build and deliver successful products. Additionally, organizational leaders, channel partners, customers, and other stakeholders need transparency to support the product strategy effectively. Product leaders must convey their strategies in a practical and convincing manner to demonstrate confidence and competence.
Join Jason Tanner, CEO of Applied Frameworks, as he explores different frameworks and practices to create a clear, compelling product strategy that aligns with the business model. He will explain the distinctions between product strategy, vision, and tactics using practical examples, and share methods for effective communication within and outside the team.
During this interactive session, you will learn how to:
– Identify the elements of product strategy
– Apply frameworks to define product strategy
– Integrate product strategy with the business model
– Develop a product strategy message
– Communicate product strategy effectively
Event Details:
– Date: May 26th, 2022
– Time: 12:30 pm PDT, 3:30 pm EDT, 8:30 pm GMT
Presented by Jason Tanner, CEO of Applied Frameworks, who leads the company’s consulting practice and teaches many of its training programs. Jason has led Agile transformations at several Fortune 500 companies, including Capital One, Google, and Netflix. Besides large-scale transformations, he frequently works on projects focused on product innovation and portfolio management.
Jason studied engineering at Cornell and served as a Marine Corps officer for nine years. He later pursued a career in telecommunications and software development, working as a project engineer and product manager. Jason also earned an MBA from Duke. As a Certified Scrum Trainer and Path to CSP Educator, he has taught and coached thousands of Agile practitioners worldwide.