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Product Management Today
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What Is (and Isn’t) Product Management? with Steve Johnson
Product Management is a fascinating yet often misunderstood function in tech organizations. Is it strategic or tactical? Is it about planning or support? Many professionals in this field aren’t clear on what product management really involves. It encompasses a wide range of activities, from business planning to preparing the market.
In this session, we’ll explore various product activities and artifacts related to strategy, planning, and growth. We’ll also introduce a straightforward tool that can help your organization define the roles of product management and other related functions.
Steve Johnson delves into the diverse roles of Product Management, emphasizing why product managers should focus more on problems rather than solutions.
We’ll cover:
– A new way to think about the role of a product manager
– Debating whether a product manager acts as a “mini-CEO”
– A simple tool to outline product management tasks
June 18, 2019 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST
Speaker: Steve Johnson, VP of Products, Pragmatic Institute
Steve is a seasoned product management coach, author, speaker, and advisor. He believes that using streamlined processes and simple templates leads to agile and effective product marketing and management teams.
With decades of experience in the high-tech industry since 1979, Steve has held various roles in technical, sales, and marketing management, working with companies that specialize in both enterprise and desktop hardware and software. His deep understanding of the market and technology quickly propelled him from Product Manager to Chief Marketing Officer. He has launched numerous products, and his extensive experience in marketing and sales, along with his quick wit, adds an engaging element to his workshops and webinars.
Currently the VP of Products at Pragmatic Institute, Steve previously supported product teams at Under 10 Consulting after a 15-year tenure as an instructor at Pragmatic Marketing.