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Why the Product Message Should Come From Product Management
A compelling product message is crucial in attracting new customers and commanding value-based pricing. The perceived value of your offerings is closely tied to how you describe your product and company. While features and benefits are part of the overall product marketing plan, they do not form the basis of a compelling product message. An effective message clearly communicates to prospects and customers how you can solve their problems and how these solutions provide real value. Some Product Managers might believe that creating the product message should fall under Product Marketing, but I strongly disagree.
In this webinar, you will learn:
– Why Product Management should create the initial product message.
– The benefits of having a good product message.
– How to craft a compelling message.
– The challenges involved in creating a good message.
– How to use the messaging to validate your roadmap.
Don’t miss this exclusive session!
February 23, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT
Attending this webinar can help you earn professional development hours, with one PDH contributing toward your NPDP certification from the Product Development and Management Association.
Presented by:
Jordan Bergtraum, Head of Product at Equip ID & Consultant
Jordan Bergtraum is a B2B SaaS product management leader who has significantly grown flagship products, with growth from $75M to over $130M in three years, and from $10M to $30M in two and a half years. With more than 10 years of experience in boosting product revenue through strategic roadmaps, value-based messaging, and leading highly effective product management teams, Jordan has expertise in two-sided marketplaces, complex enterprise products, and business intelligence products. He holds an MBA and an MS with honors from Boston University, and a BS in Biology from Union College.