Product Management University has just released its Customer Outcome Framework designed for B2B companies. This new approach moves away from merely addressing customer problems and instead focuses on delivering measurable strategic value for customers.
The Customer Outcome Framework looks at the customer from a top-down perspective by focusing on their key business outcomes and the barriers that prevent them from achieving these outcomes. It gives teams in product management, product marketing, sales, and customer success a unified view of the customer, promoting collaboration to remove these obstacles and help customers succeed. This method ensures that solution providers consistently deliver strategic value both to their customers and their own organization.
Traditionally, when teams focus on customer problems, they end up working in silos with conflicting priorities, which can hurt the organization’s market strategies and create a disjointed customer experience. Often, a lot of resources are spent solving problems that aren’t actually central to what the customer is trying to achieve. By focusing on the customer’s highest priority outcomes from the start, the biggest problems become clear quickly, giving all teams a common goal.
The Customer Outcome Framework also serves as a foundation for all Product Management University training courses. This ensures that teams across product management, marketing, sales, and customer success are trained to identify and address customer needs effectively from a strategic standpoint.
Adopting a customer outcome focus simplifies the process for all disciplines. By understanding the ultimate goals of customers, teams can clearly identify the obstacles blocking these goals and develop strategies to remove them, making the processes of building, marketing, selling, and on-boarding more streamlined and focused.
The main takeaway is that focusing on customer outcomes makes it easier to deliver significant, measurable value to customers. This, in turn, helps solution providers meet their revenue, retention, and growth goals more consistently.
About Product Management University:
Product Management University specializes in training and certification programs for B2B and B2B2C organizations. Their Customer Outcome Framework is a straightforward approach to developing, marketing, selling, and delivering solutions that provide measurable value to customers. The university offers hands-on learning for product management, product marketing, pre-sales demos, and customer success, all structured around achieving customer outcomes.