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When it comes to delivering a product that fits well in the market, customer validation is crucial. You want to provide customers with a product that not only meets their needs but also brings them joy, right? Achieving this requires a combination of market research, strategy, and user testing.

Join John Little, Head of Product Marketing at Centercode, as he outlines a two-part approach to customer validation. First, learn how to strategically identify the key areas of your product that need attention before its release. Second, understand how to transform user data into strategic priorities that help various teams make well-informed decisions.

You’ll discover how to:
– Use customer testing to gain insights into your product experiences
– Turn extensive user feedback into practical recommendations
– Incorporate the voice of the customer into decision-making processes across departments
– And much more!

John Little, VP of Product Marketing at Centercode, co-created the Customer Validation Framework. With a background in engineering and project management, he emphasizes leadership—a skill he developed in the Marine Corps. After working for four years integrating customer feedback into product development at Western Digital, he joined Centercode to enhance the customer testing process. He is passionate about product development and customer feedback. His favorite piece of leadership advice from the Marine Corps is “know yourself and seek self-improvement.”