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How To Build Data-Informed Products with Tim Herbig
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As a product manager, you’re probably familiar with ways to gather data for your product decisions, like the popular A/B test. However, not every situation is suited for an A/B test, especially if your sample size is too small. Should you still proceed just because your company expects those numbers?

Tim Herbig will share his practical approach to using analytics in agile product management. He will discuss the difference between being data-informed and data-driven. You’ll walk away with a set of tools to analyze data effectively in any scenario. Data validation won’t be a challenge anymore.

In this webinar, you will learn:

– The role analytics should play in your overall toolkit as a maturing Product Manager.
– How to create a product culture that is data-informed, not data-driven.
– Why it’s crucial to integrate validation into your workflow, even in low-traffic B2B environments.

And more!

November 29, 2018
11:00 AM PST, 2:00 PM EST, 6:00 PM GMT

Brought to you by:
Tim Herbig, Director, iridion

Tim is a product and business leader, writer, podcaster, and speaker. Currently, he oversees sales, product, engineering, and marketing efforts for the conversion optimization platform iridion. He has previously shaped digital products at XING, Gruner+Jahr, and various startups, holding product leadership roles for over seven years. Tim also co-organizes the Product Tank Hamburg meetup to support the local product management community.