Developing a content strategy for product marketing is similar to product positioning. It’s about connecting with your target customers by providing meaningful content that resonates with…
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THE EVOLUTION OF PRODUCT STRATEGY
Despite its importance, product strategy is often not practiced effectively. One key issue is that strategy and execution are frequently misaligned. To tackle this, I created…
Optimizing the Agile Product Journey: Essential Practices and Tools
In the previous article, I covered the Agile Product Life Cycle, its phases, and outcomes that enable an organization to operate efficiently. In this continuation, we’ll…
HOW EFFECTIVE PRODUCT MANAGEMENT PAVES THE WAY FOR MARKET DOMINANCE
Creating a leading market company involves many factors, but at the core are the products, making product management essential for market leadership. While everyone knows the…
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Crafting Your Identity with Social Media Strategies
Building Your Brand Through Social Media Your online presence can showcase your values and professional skills when you engage in social media, whether it’s occasionally or…
Crafting a Comprehensive Product Strategy Explained
Product strategy involves making choices that align with a product vision and company objectives. A robust strategy includes a diagnosis, guiding policy, and coherent actions, and…
Nine Common Pitfalls in Agile Practices That Spell Trouble
Nine Agile Antipatterns That Lead to Disaster Agile antipatterns, also known as scrum antipatterns, are poor practices that people adopt to improve a process. Instead of…