Welcome to a special subscriber-only edition of my weekly newsletter, where I address reader questions about building products, driving growth, and advancing careers. Recently, there’s been…
Crafting a Cohesive Brand Journey: Expert Tips Inside
— Wondering how to create a consistent brand experience to make a lasting impression of familiarity and trust? In a crowded SaaS market with numerous choices,…
Navigating Uncertainty: How Agile Managers Craft Superior Decisions with Greater Speed
Many of my middle-management and senior leadership clients crave certainty about their future work. That’s why they often create extensive backlogs and long-term roadmaps. However, even…
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Exploring Transaction Testing Through AB Tasty’s Report Copilot
AB Tasty and its partners utilize cookies and similar technologies to provide you with a personalized experience and enhance its website. You have the option to…
In what ways does information architecture shape your brand positioning?
How Information Architecture Defines Your Brand Positioning Information architecture (IA) is all about organizing the content of your product, whether it’s a website, app, or even…
Curious About Product Marketing Management? Here’s Everything You Should Know
Product marketing is where marketing, growth, product, and sales converge. This department is pivotal in showcasing the product’s value to customers who need it. Once considered…
Lenny’s Insightful Dispatch
Rory Sutherland is a prominent figure in marketing and behavioral science, known for his engaging and influential ideas. He holds the position of Vice Chairman at…
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Mastering Agile Execution: Strategies to Surpass Common Challenges
Every investor aims for good returns on their investments. However, while returns come later, costs and investments require upfront commitments. Let’s call it “Planet X” —…