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PORTFOLIO MARKETING — THE ART AND SCIENCE OF MASTERFUL PRODUCT PROMOTION
Portfolio Marketing – The Pinnacle of Strategic Product Marketing Have you ever heard, “We need to be more strategic,” so often that you’d be rich by…
Evaluating Essential User Experiences – Insights from Javier Andrés Bargas-Avila (UX Director, Google)
Join our podcast hosts, Lily Smith and Randy Silver, as they engage in deep conversations with some of the leading figures in product development worldwide. Every…
Forge Powerful Connections and Elevate Your Brand Through Event Planning
Hosting events might not seem the most efficient way to spread your message, but it offers unique benefits. There are multiple ways to engage with your…
When Agility Falls Short
When Agile Isn’t Agile Organizations often miss the true essence of Agile, reducing it to just a set of methods rather than embracing it as a…
Leveraging CRM Marketing to Anticipate Customer Needs
Understanding your customers is crucial, but it’s not enough to simply know their demographics. Being able to predict their future behavior is what really enables you…
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Understanding the Role of a Technical Product Manager in the Tech Industry: Comprehensive Guide
As a SaaS professional, you’ve probably wondered, “What’s tech product management?” and how it differs from traditional product management. This guide explores technical product management and…