Great Startups Deserve Great Brands – Build a Strong Foundation by Avoiding These Mistakes Arielle Jackson, having assisted hundreds of startups with brand strategy, has identified…
user-experience
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Understanding the Essence of Customer Feedback and Its Critical Importance
As businesses continue to evolve, understanding the Voice of the Customer (VoC) remains crucial. VoC helps you grasp what your customers need now and in the…
product-marketing
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Effective Collaboration Strategies for Product Marketing Managers and Product Managers
Collaboration Between Product Marketing Managers and Product Managers Based on decades of experience in the B2B product industry, experts Poornima and Rahul share insights on how…
product-marketing
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Comparing Product Marketing Analytics to General Marketing Analytics: Insights and Differences
Product Marketing Analytics: Understanding Product and Marketing Analytics Product Analytics vs. Marketing Analytics Like any form of analytics, product marketing analytics captures key data to improve…
branding
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Crafting Your Signature Presence on Amazon: A Comprehensive Guide
How to Build a Brand on Amazon Amazon owns over 80 different private label brands, understanding the power of leveraging smaller businesses. Creating your own brand…
branding
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The Prevalence of Letter-Based Logos in Japanese Brands: An Exploration, Part 1
In my research on logo design, I observed that many major Japanese companies have text-based logos. On the other hand, several well-known international brands are updating…
product-marketing
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Exploring the Insights and Journey of Sachin Rekhi
The most challenging aspect of launching a new product is finding the right product/market fit. Marc Andreessen explains this as “being in a good market with…
agile
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Embracing Agility Without Losing Focus
Agile Product Development When I first started working in the tech industry, “agile” was the buzzword everyone was fascinated by. People saw it as the ultimate…
Business
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Partner Perfection: Matching Your Business With Ideal Customer Support Providers
Partner Perfection: Matching Your Business With Ideal Customer Support Providers. Learn how to find the right support provider for your business.
Technology
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Service Selection Made Simple: Criteria For Choosing The Right Legal Software Partners
Looking to choose the right legal software partner? This article simplifies the process with criteria to consider, from functionality to customer support.