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product-strategy
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Decoding the Essence of Product Strategy by Amy Zima
In a November 2020 digital session, Amy Zima, Principal Product Manager at Spotify, aims to clear up the confusion around creating a product strategy by sharing…
agile
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Embrace Agility, Don’t Just Apply Agile Techniques
Agile continues to be a set of values and principles that guide both engineering and product decisions. Beyond digital product development, various teams have adopted Agile…
branding
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Essential Insights to Sidestep Pitfalls and Catastrophes in Brand Naming
The brand name of your business is its primary identifier. Even if a celebrity or influencer promotes your products, your brand name leaves the first and…
Technology
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Efficiency Redefined: Reducing Workload With Automated Marketing Solutions
Revolutionize your marketing strategies with automated marketing solutions. Discover how efficiency can be redefined and your workload drastically reduced.
marketing
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Comprehensive Guide to Crafting and Utilizing Marketing Analyst Job Descriptions and Templates
Marketing Analyst Job Description and Templates June 19, 2024 Interested in marketing analyst roles? You’re in the right place! In this guide, we’ll explore everything you…
branding
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5 Branding Pitfalls That Could Break the Bank
5 Costly Branding Mistakes Branding can elevate your business, capturing hearts and securing your place in the market. However, it can also be a double-edged sword.…
marketing
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product-marketing
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Harmonizing the Roles of Product Managers and Product Marketing Managers for Optimal Success – Insights from Aatir Abdul Rauf
Overlapping responsibilities and conflicting priorities often create friction between product managers (PMs) and product marketing managers (PMMs), leading to inefficient workflows and potential product failures. To…
branding
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Three Defunct American Brands Making a Resurgence in Japan
Welcome to btrax.com! To enhance your experience, we use cookies to enable certain website features. Please review our Privacy Policy for more information. Formerly based in…