On this episode of Dear Strategy, we dive into the practice of offering the same basic product across different brands—some positioned as premium and others not.…
product-strategy
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Crafting a Product Strategy Driven by Customer Insights: An In-Depth Guide
Customer Feedback: A Guide to a Customer-Led Product Strategy Step 1: Align Team and Leadership on Customer-Led Strategy Many teams believe they’re customer-centric, but actions often…
marketing
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Enhancing Your Product’s Marketing Strategy Through Effective B2B Market Segmentation
Market Segmentation: Unlocking Your Product’s Marketing Potential in B2B If you have a pet and your home is littered with pet hair, you likely pick a…
marketing
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Crafting a Comprehensive Marketing Blueprint: A Step-by-Step Guide
— Marketing Strategy Template: How to Create a Marketing Plan Master marketing strategy with our free template. A marketing strategy template is a pre-designed framework that…
branding
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Crafting Your Identity with Social Media Strategies
Building Your Brand Through Social Media Your online presence can showcase your values and professional skills when you engage in social media, whether it’s occasionally or…
agile
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Innovative Approaches to Achieving Manufacturing Mastery with Agile Principles
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marketing
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The Marketing Imagination: A Visual Breakdown
In my last post, I shared visual notes from “Marketing Myopia” by Theodore Levitt. Since then, my wife and I moved back to Utah and retrieved…
marketing
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Understanding the Essence of a Marketing Campaign
A marketing campaign is a carefully planned and executed strategy aimed at increasing brand awareness, engagement, sales, or customer loyalty. Several different marketing approaches can be…
agile
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Exploring Agile UX: Techniques and Workflow Explained
Agile UX is a design approach inspired by Agile software development principles, which emphasizes flexibility, collaboration, and efficiency. This methodology reinterprets Agile values within the realm…
Technology
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Beyond Basics: Advanced Inventory Management Software Features
Looking for advanced inventory management software? Learn about features like real-time tracking, multi-channel integration, batch tracking, barcode scanning, and demand forecasting. Improve efficiency and boost your…