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marketing

Crafting a Comprehensive Marketing Blueprint: A Step-by-Step Guide

product-marketing

A Comprehensive Blueprint for Driving SaaS Business Growth Through Product Marketing

product-marketing

Mastering the Path to a Career as a Product Marketing Manager: Essential Tools and Resources Included

marketing

Charting Your Path in the AI Job Landscape – Insights from Hoang Nguyen (Director of Product)

From Idea To Implementation: Executing Your Custom Software Strategy
Technology

From Idea To Implementation: Executing Your Custom Software Strategy

Posted on: December 14, 2025February 3, 2026

Learn how to turn your brilliant idea for custom software into reality. This article provides valuable insights on executing your software strategy.

Integrating UX into My Agile Product Team: A Personal Journey
agile

Integrating UX into My Agile Product Team: A Personal Journey

Posted on: December 14, 2025February 3, 2026

This article had been sitting in my drafts for four years, completely forgotten until I stumbled upon it today and decided to publish it. Why not…

A Journey Through Insights: Your Go-To Source for Thoughtful Articles
branding

A Journey Through Insights: Your Go-To Source for Thoughtful Articles

Posted on: December 12, 2025February 3, 2026

Products and Solutions: Alchemer Mobile: – Enhance your surveys with Alchemer Mobile’s Survey Skip Logic, making surveys more intuitive and efficient. (3-minute read) – Discover the…

Essential Insights to Sidestep Pitfalls and Catastrophes in Brand Naming
branding

Essential Insights to Sidestep Pitfalls and Catastrophes in Brand Naming

Posted on: December 11, 2025February 3, 2026

The brand name of your business is its primary identifier. Even if a celebrity or influencer promotes your products, your brand name leaves the first and…

Crafting a Cohesive Brand Journey: Expert Tips Inside
branding

Crafting a Cohesive Brand Journey: Expert Tips Inside

Posted on: December 11, 2025February 3, 2026

— Wondering how to create a consistent brand experience to make a lasting impression of familiarity and trust? In a crowded SaaS market with numerous choices,…

Navigating the Top 3 Hurdles Faced by Data Strategists and Strategies for Success
user-experience

Navigating the Top 3 Hurdles Faced by Data Strategists and Strategies for Success

Posted on: December 10, 2025February 3, 2026

Everyone in the business world aims to be data-driven, but achieving this takes effort and strategy. Behind the scenes, data strategists work diligently to make this…

Product Strategy Masterclass: Cultivating Strategic Perspectives
product-strategy

Product Strategy Masterclass: Cultivating Strategic Perspectives

Posted on: December 10, 2025February 3, 2026

Last week, I hosted an engaging Lunch and Learn session at Product Academy where we dove deep into the 3 Strategic Mindsets essential for developing a…

Three Defunct American Brands Making a Resurgence in Japan
branding

Three Defunct American Brands Making a Resurgence in Japan

Posted on: December 10, 2025February 3, 2026

Welcome to btrax.com! To enhance your experience, we use cookies to enable certain website features. Please review our Privacy Policy for more information. Formerly based in…

Tech Titans: Influential Players Shaping The Future Of Retail Software
Technology

Tech Titans: Influential Players Shaping The Future Of Retail Software

Posted on: December 9, 2025February 3, 2026

Discover the influential tech titans shaping the future of retail software. Explore how Amazon, Walmart, Alibaba, Microsoft, Salesforce, and Shopify are revolutionizing the industry.

Crafting a Winning Product Strategy: Four Essential Insights
product-strategy

Crafting a Winning Product Strategy: Four Essential Insights

Posted on: December 8, 2025February 3, 2026

Building an effective product strategy – four key takeaways As product enthusiasts, we understand the crucial role of a solid product strategy. We’re also aware of…

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