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Customer Perceptions of the Community Experience with Vanilla Forums
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What do your customers really want? In a world where customer behaviors and expectations are always changing, it is crucial for brands to understand the experiences that matter most to customers and how these can affect business outcomes.
How do customers perceive community as a part of their customer experience expectations? Communities provide brands with effective solutions across various business areas, including support, success, customer experience (CX), and marketing goals. Instead of assuming branded communities meet consumer expectations, we aim to uncover the real desires behind customer expectations. Do customer expectations around CX align with what communities offer? If so, how do these community solutions impact business goals?
Join us on May 27th at 12 EDT for an in-depth discussion led by Vanilla’s Marketing Manager, Mike Ellis. Mike will share the research findings and guide you on how to use communities to enhance the most valued aspects of customer experience.
In this session, you will learn:
– What customers expect from CX
– If customers believe community helps meet these expectations
– How community can help businesses achieve other CX investment goals
About Mike Ellis:
Mike Ellis is a data-driven individual with extensive experience in delivering the right message to the right audience, ensuring an exceptional experience. He joined Vanilla in early 2020 after working in the travel industry, focusing on operations, marketing, and client satisfaction. Mike holds an MA in English Language and an MBA from The University of Leicester and enjoys uncovering and presenting business insights.