Mixpanel Marketing Analytics
Mixpanel now supports comprehensive marketing analytics, enabling marketing and growth teams to gather insights across various acquisition channels and collaborate with product teams on complete user journey analysis.
Mixpanel started over a decade ago as an analytics tool for product teams. Interestingly, more than half of our users today are from marketing teams—for two main reasons.
Firstly, product and marketing teams need to work closely together to drive growth, especially with product-led growth (PLG) strategies. They benefit from using the same analytics tool. Secondly, traditional marketing analytics tools were mainly designed for web use, but marketing channels have evolved significantly. Mixpanel’s event-based data model helps marketers understand user behavior across various channels, from ads to purchases, and assess campaign effectiveness by different user groups.
Recognizing the needs of marketers and growth teams, Mixpanel has introduced several new features specifically designed for marketing analytics. These updates make it easier for marketing professionals to obtain insights across evolving channels and work seamlessly with product teams on a complete user journey funnel.
New Features in Mixpanel:
To enhance Mixpanel for marketing teams, we’ve introduced a data tables view, multi-touch attribution analysis (currently in beta), identity resolution, and custom buckets for demographic and user behavior breakdowns. We’ve also added support for ad-network data to evaluate campaign effectiveness and integrated with Google Tag Manager, a favorite tool among developers and marketers.
These features might sound familiar to users of traditional web analytics tools like Google Analytics, but Mixpanel offers them in a more user-friendly and aesthetically pleasing design. These enhancements enable a more thorough analysis of the entire user journey, facilitating tasks such as combining attribution data with in-product engagement metrics to evaluate the value of acquisition channels in bringing healthy customers.
You can explore all the new full user journey analysis capabilities we’ve introduced with Mixpanel Marketing Analytics. Additionally, our public Mixpanel Marketing Analytics Board offers a visual example, and you can easily create your custom Board using our new Marketing KPIs template.
All the new features, including the Marketing KPIs template, are available across all our plans, from free to Enterprise. We believe this makes Mixpanel the top analytics tool to meet the needs of today’s marketing and growth teams. This launch signifies our ongoing commitment to adding functionality and ensuring we remain the best tool for marketing and growth teams.
Why Move Beyond Web Analytics:
Google Analytics, originally launched in 1995 as Urchin, has been one of the most prominent web analytics tools. However, much has changed in the past 28 years. Google itself has recognized this, transitioning from the web-based GA Universal to the new event-based GA4.
The shift is necessary because web performance marketing initially focused on driving traffic to websites and tracking conversions. Over time, acquiring customers has become more challenging and costly, and websites have evolved into more complex user experiences. This is where event analytics become vital.
Event-based data models allow you to measure traditional acquisition and conversion metrics while also tracking engagement, retention, and subsequent conversion events in connected web or app products. This approach offers a deeper understanding of how your channels contribute to growth and helps refine strategies.
Mixpanel’s Dedication to Event Analytics:
Since 2009, Mixpanel has been refining event analytics with a focus on combining powerful metrics and analysis within an easy-to-use design. By incorporating more functionality for marketers and growth teams and maintaining seamless integration with product teams, we aim to break down silos and save companies both time and money. There’s no longer a need for standalone web analytics tools. Mixpanel also offers rich collaboration features, allowing teams to add context with text and media or embed analyses across productivity tools like Figma, Notion, and Slack.
Making Analytics Accessible for Everyone:
We are dedicated to making event analytics accessible to all marketers and growth teams. Our generous free plan and transparent online pricing simplify the purchasing process. Mixpanel can be quickly set up with Google Tag Manager, Twilio Segment, or even CSV file uploads. Additionally, we provide multiple templates to help you visualize your metrics immediately. Our goal is to demonstrate our value efficiently and effectively.
Dive in and let us know your thoughts! Gain insights on converting, engaging, and retaining users with Mixpanel’s powerful, self-serve analytics. Try it for free.