In this session, we explore the critical role that communities play in boosting product management. Our expert panel dives into the challenges and benefits of engaging decentralized user bases, especially in the context of blockchain products where traditional analytics are often lacking. We’ll look at how platforms like Discord and Reddit can be essential for gathering deep user insights, beyond the scope of structured interviews and surveys. Discover how product managers can utilize these active communities not just for support, but as integral parts of their marketing and product development strategies. Join us as we share practical tips and real-world examples to enhance your product management practices through effective community engagement.