Cheers to Change
Change is what drives us forward. It’s how we improve, take risks, and reach new heights. Today is a landmark day for our company as we unveil our fresh brand identity, reflecting our dedication to the “test and learn” approach and our role in helping brands push boundaries.
With 13 years in the industry, we’ve observed significant market shifts. Businesses now value the continual optimization of their customer experiences. This focus on experimentation has led us to achieve our best financial results, especially after key technology acquisitions. While we’ve enhanced our AI and personalization tools, it’s our team that truly sets us apart and keeps our customers satisfied.
Talking Tasty
Recently, you might have noticed some changes at AB Tasty, not just in our new brand colors, “Electric Blue” and “Crash Test Yellow.” Our rebranding goes beyond aesthetics; it’s a thoughtful transformation aligned with our goals.
Over the past 14 months, we’ve integrated exciting new technologies:
– In October 2022, recognizing the market need for personalization, we acquired a company specializing in recommendations and search solutions.
– By June 2023, we had expanded our personalization offerings to help teams cater to diverse audiences and elevate their competitive edge. We acquired emotions-based technology to enrich our portfolio further.
We unified these advancements with our existing API-based experimentation, personalization, and web solutions. Now, we proudly offer a comprehensive platform for experience optimization, embodying our past, present, and future.
New Look, Same Commitment
Our commitment to our clients remains unwavering. Every change we’ve implemented is designed to better serve their needs. By unifying our products into one cohesive platform, we unlock limitless optimization opportunities. Our messaging now better reflects our human touch and industry-leading expertise.
Our Brand Story
Our clients strive to be unique, not just better. They need an optimization partner to support their growth. We are consistently recognized for our outstanding customer support, praised by our clients on platforms like G2. Our team’s dedication has always been our strength, and we embed ourselves in our clients’ company culture to champion bold ideas.
We focus on three pillars:
– Human Touch: Our people infuse our technology with soul and substance, building deep, meaningful relationships with our clients.
– Leading Expertise: We support bold ideas with data and knowledge, continuously learning and leading the industry through our “test and learn” culture.
– Unifying Product: Our product connects teams, tools, and platforms, transforming work cultures and uniting goals and visions.
Conclusion
Every step forward looks different for our clients, company, and people. We provide the conviction and drive needed to propel them further. We help our customers dare to take the next leap.