People are generally happier when things are clear and not confusing. This is true whether we’re talking about product development or just life in general. Everyone appreciates when information is simple and easy to understand because it makes decision-making much easier.
Take customers, for example. They want to know what a product can do for them without having to decipher complex jargon or unclear language. When communication is straightforward, it not only improves the customer experience but also builds trust and satisfaction. This makes it more likely for people to feel connected to and invest in a product.
Anthony Pierri, Cofounder and Partner of FletchPMM, pointed out that product marketers often mix up features and benefits, calling them “pretty sloppy with definitions.” This confusion can lead to a situation where everything seems to mean the same thing, which ultimately dilutes the clarity and effectiveness of communication.
Being clear about what a product offers—its features, capabilities, and benefits—helps everyone involved, from developers to customers, understand its value more easily. This clarity is crucial in making any product successful.