Despite its importance, product strategy is often not practiced effectively. One key issue is that strategy and execution are frequently misaligned. To tackle this, I created…
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UNDERSTANDING THE ESSENCE OF A PRODUCT STRATEGY
What Exactly is a Product Strategy? A product strategy is arguably the key element in product management planning. But what is it really about? What should…
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Decoding the Essence of Product Strategy by Amy Zima
In a November 2020 digital session, Amy Zima, Principal Product Manager at Spotify, aims to clear up the confusion around creating a product strategy by sharing…
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SUNDAY REWIND: Transitioning from Product Management to Strategic Product Leadership
— Product Management Career Moving from Product Management to Product Strategy Climbing the career ladder from product management to a strategy role is a common objective…
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Andrew Tokeley’s Masterclass on Crafting Effective Product Strategies
Product Goals In a recent talk at ProductTank Wellington, Andrew Tokeley, a Product Leadership Coach, dives into the essential role of strategy in helping product managers…
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Is Your Approach to Product Strategy Effective?
I’ve been crafting product strategies for over four years, but it wasn’t until the past year that I realized I might not have been doing it…
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Crafting an Effective Product Blueprint for Success
Ian David started his career managing brick-and-mortar retail stores before expanding into eCommerce and digital marketing. A self-taught SEO and content marketing expert, he frequently writes…