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I recently had the chance to chat with Fareed Mosavat, Chief Development Officer at Reforge, about how today’s product builders achieve product/market fit. We began by…

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The journey to finding product/market fit is crucial for any new product. This concept, emphasized by Marc Andreessen, means being in a market that can be…

Collaboration Between Product Marketing Managers and Product Managers Based on decades of experience in the B2B product industry, experts Poornima and Rahul share insights on how…

Product Marketing Analytics: Understanding Product and Marketing Analytics Product Analytics vs. Marketing Analytics Like any form of analytics, product marketing analytics captures key data to improve…

The most challenging aspect of launching a new product is finding the right product/market fit. Marc Andreessen explains this as “being in a good market with…

Lean Product Management November 13, 2022 Sunday Rewind: The Playbook for Achieving Product-Market Fit by Dan Olsen This week’s Sunday Rewind takes us back to a…

Developing a content strategy for product marketing is similar to product positioning. It’s about connecting with your target customers by providing meaningful content that resonates with…

Launching a product can feel like an adventurous journey filled with ups and downs. As a Product Owner at Revolut, I experienced this firsthand while transforming…