If I were building a product marketing organization from scratch, I’d consider it a fortunate opportunity. Most leaders inherit teams and work to mold them over…

The term “Product-Market Fit” can be confusing for many new Product Managers. While it sounds promising in theory, actually finding it often leads to more questions:…

I recently had the chance to chat with Fareed Mosavat, Chief Development Officer at Reforge, about how today’s product builders achieve product/market fit. We began by…

The Essential Product Marketing Framework for SaaS Business Growth A product marketing framework is like a compass guiding you through the fast-paced world of SaaS. From…

Product marketing roadmaps are not common in most B2B organizations, but they are incredibly beneficial. Essentially, these roadmaps guide your salesforce to the most profitable markets,…

Lean Product Management November 13, 2022 Sunday Rewind: The Playbook for Achieving Product-Market Fit by Dan Olsen This week’s Sunday Rewind takes us back to a…

Portfolio Marketing – The Pinnacle of Strategic Product Marketing Have you ever heard, “We need to be more strategic,” so often that you’d be rich by…

The most challenging aspect of launching a new product is finding the right product/market fit. Marc Andreessen explains this as “being in a good market with…

Product marketing is where marketing, growth, product, and sales converge. This department is pivotal in showcasing the product’s value to customers who need it. Once considered…