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A Surprising Turn of Events!
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PORTFOLIO MARKETING — THE ART AND SCIENCE OF MASTERFUL PRODUCT PROMOTION
Portfolio Marketing – The Pinnacle of Strategic Product Marketing Have you ever heard, “We need to be more strategic,” so often that you’d be rich by…
Achieving Product Market Fit: Insights from Harpal Singh
PRODUCT/MARKET FIT How to Find Product Market Fit by Harpal Singh In a talk at ProductTank Dubai, Harpal Singh, a Product Consultant and Interim CPO, discusses…
ENVISIONING THE BLUEPRINT FOR A PRODUCT MARKETING DEPARTMENT FROM SCRATCH
If I were building a product marketing organization from scratch, I’d consider it a fortunate opportunity. Most leaders inherit teams and work to mold them over…
Top Tools and Strategies for Product Marketing Managers
Best Resources for Product Marketing Managers Whether you’re deepening your expertise, staying updated with industry trends, or finding practical tools to enhance your workflow, having the…
Crafting a 5-Step Blueprint for Effective Product Marketing Strategy
Developing a content strategy for product marketing is similar to product positioning. It’s about connecting with your target customers by providing meaningful content that resonates with…
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