Product Marketing vs. Portfolio Marketing: Which is More Effective in B2B? Understanding the distinction between product marketing and portfolio marketing can be simplified by considering the…

Overlapping responsibilities and conflicting priorities often create friction between product managers (PMs) and product marketing managers (PMMs), leading to inefficient workflows and potential product failures. To…

Best Resources for Product Marketing Managers Whether you’re deepening your expertise, staying updated with industry trends, or finding practical tools to enhance your workflow, having the…

Customer Acquisition: Measuring Product-Market Fit Creating a product isn’t a guaranteed ticket to market success. You need to thoroughly analyze the market and understand its needs…

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Collaboration Between Product Marketing Managers and Product Managers Based on decades of experience in the B2B product industry, experts Poornima and Rahul share insights on how…

If you’re looking to build your career, we offer a variety of courses to help you succeed. We have classes in Product Management, Product Marketing, Pre-Sales…

Product Marketing Manager Career Path Starting a career as a product marketing manager involves understanding key steps, skills, and experiences necessary for success. This article outlines…

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