Customer Acquisition: Measuring Product-Market Fit Creating a product isn’t a guaranteed ticket to market success. You need to thoroughly analyze the market and understand its needs…
Comparing Product Marketing Analytics to General Marketing Analytics: Insights and Differences
Product Marketing Analytics: Understanding Product and Marketing Analytics Product Analytics vs. Marketing Analytics Like any form of analytics, product marketing analytics captures key data to improve…
Mastering the Path to a Career as a Product Marketing Manager: Essential Tools and Resources Included
How to Become a Product Marketing Manager [+Tools and Resources] Embarking on a career as a product marketing manager involves a mix of education, skill development,…
Comprehensive Guide to Crafting Effective Product Marketing Manager Job Descriptions and Templates
Product Marketing Manager Job Description and Templates June 19, 2024 Interested in Product Marketing Manager Roles? You’re in the Right Place! In this guide, we’ll cover…
The Journey and Evolution of a Product Marketing Manager’s Career
Product Marketing Manager Career Path Starting a career as a product marketing manager involves understanding key steps, skills, and experiences necessary for success. This article outlines…
Lenny’s Dispatches
Todd Jackson is a Partner at First Round Capital, a venture capital firm. Before this, he was VP of Product and Design at Dropbox, where he…
Maximizing the Impact of Product Marketing Managers in Manufacturing
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Insights and Lessons from Achieving Product-Market Fit with Revolut: A Case Study
Launching a product can feel like an adventurous journey filled with ups and downs. As a Product Owner at Revolut, I experienced this firsthand while transforming…
Compensation Insights and Advancement Resources for Product Marketing Managers
Understanding Product Marketing Manager Salaries and Career Progression Understanding the salary landscape for product marketing managers is crucial whether you’re just entering the field or looking…
ACCELERATING YOUR ASCENT IN THE PRODUCT MARKETING CAREER PATH
If you’re eager to move up the product marketing career ladder quickly, here are five tips to help you accelerate your progress. The specifics might vary…