In an era where digital content reigns supreme, having the right tools at your disposal isn’t just a necessity—it’s your creative superpower. Enter Wondershare, a global…

Product Management University has just released its Customer Outcome Framework designed for B2B companies. This new approach moves away from merely addressing customer problems and instead…

Overlapping responsibilities and conflicting priorities often create friction between product managers (PMs) and product marketing managers (PMMs), leading to inefficient workflows and potential product failures. To…

How to Become a Product Marketing Manager [+Tools and Resources] Embarking on a career as a product marketing manager involves a mix of education, skill development,…

If I were building a product marketing organization from scratch, I’d consider it a fortunate opportunity. Most leaders inherit teams and work to mold them over…

Product Marketing vs. Portfolio Marketing: Which is More Effective in B2B? Understanding the distinction between product marketing and portfolio marketing can be simplified by considering the…

Understanding Product Marketing Manager Salaries and Career Progression Understanding the salary landscape for product marketing managers is crucial whether you’re just entering the field or looking…

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Best Resources for Product Marketing Managers Whether you’re deepening your expertise, staying updated with industry trends, or finding practical tools to enhance your workflow, having the…

Todd Jackson is a Partner at First Round Capital, a venture capital firm. Before this, he was VP of Product and Design at Dropbox, where he…