Welcome to a special subscriber-only edition of my weekly newsletter, where I address reader questions about building products, driving growth, and advancing careers. Recently, there’s been…
marketing
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Leveraging CRM Marketing to Anticipate Customer Needs
Understanding your customers is crucial, but it’s not enough to simply know their demographics. Being able to predict their future behavior is what really enables you…
marketing
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PORTFOLIO MARKETING – MASTERING THE ART OF STRATEGIC PRODUCT PROMOTION
Portfolio Marketing: Strategic Product Marketing at Its Best Imagine earning a dollar every time you hear someone say, “we need to be more strategic.” You’d probably…