Collaboration August 22, 2023 How product marketing managers and product managers can collaborate Drawing from four decades of experience in the B2B product world, experts Poornima…

Lifecycle marketing is all about guiding a customer from initial contact all the way to becoming a loyal advocate of your brand. This journey can be…

Market Research vs. UX Research: Key Differences & When to Use Each Starting a digital product from scratch can be both exciting and challenging. Research is…

Sachin Rekhi Thoughts on product management & entrepreneurship. Top 50 Resources on Product/Market Fit One of the critical journeys for any new product is finding product/market…

Creating a leading market company involves many factors, but at the core are the products, making product management essential for market leadership. While everyone knows the…

Whether you’re aiming to enhance your expertise, keep up with industry trends, or discover practical tools to boost your workflow, the right resources are vital for…

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Marketing Analyst Job Description and Templates June 19, 2024 Interested in marketing analyst roles? You’re in the right place! In this guide, we’ll explore everything you…

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Customer Acquisition August 25, 2022 Measuring Product-Market Fit Creating a product isn’t just about hitting the jackpot and making lots of money. Before anything else, you…