Lifecycle marketing is all about guiding a customer from initial contact all the way to becoming a loyal advocate of your brand. This journey can be…

— Targeted Email Marketing: Benefits, Methods, and Examples Targeted email marketing is the secret ingredient for making email an effective channel for any SaaS business. But…

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Marketing Analyst Job Description and Templates June 19, 2024 Interested in marketing analyst roles? You’re in the right place! In this guide, we’ll explore everything you…

— Marketing Strategy Template: How to Create a Marketing Plan Master marketing strategy with our free template. A marketing strategy template is a pre-designed framework that…

If you want to climb the product marketing career ladder faster, here are five tips that will help you get there. These strategies can be adapted…

Understanding your customers is crucial, but it’s not enough to simply know their demographics. Being able to predict their future behavior is what really enables you…

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Customer Acquisition August 25, 2022 Measuring Product-Market Fit Creating a product isn’t just about hitting the jackpot and making lots of money. Before anything else, you…

Welcome to a special subscriber-only edition of my weekly newsletter, where I address reader questions about building products, driving growth, and advancing careers. Recently, there’s been…