Products & Solutions Overview Explore a range of products and solutions designed to elevate your business. Whether you’re looking to gather customer feedback, improve customer experience,…

Whether you’re aiming to enhance your expertise, keep up with industry trends, or discover practical tools to boost your workflow, the right resources are vital for…

Product Marketing vs. Portfolio Marketing: Which is More Effective in B2B? The simplest way to understand product marketing versus portfolio marketing is the classic saying: the…

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Sachin Rekhi Thoughts on product management & entrepreneurship. Top 50 Resources on Product/Market Fit One of the critical journeys for any new product is finding product/market…

In my last post, I shared visual notes from “Marketing Myopia” by Theodore Levitt. Since then, my wife and I moved back to Utah and retrieved…

A marketing campaign is a carefully planned and executed strategy aimed at increasing brand awareness, engagement, sales, or customer loyalty. Several different marketing approaches can be…

Market Segmentation: Unlocking Your Product’s Marketing Potential in B2B If you have a pet and your home is littered with pet hair, you likely pick a…

Designing a successful product marketing strategy For any business that wants to sell its products, it’s crucial to have a unique product marketing strategy. The success…

Product Management: An Inside Look at the 2024 Job Market With numerous layoffs, an abundance of job seekers, and the continuous disruption from artificial intelligence, the…