12 Marketing Analytics Tools for Performance Insights in 2024 Good marketing starts with reliable information. When done correctly, people and profits naturally gravitate towards your product.…

Understanding your customers is crucial, but it’s not enough to simply know their demographics. Being able to predict their future behavior is what really enables you…

Market Segmentation: Unlocking Your Product’s Marketing Potential in B2B If you have a pet and your home is littered with pet hair, you likely pick a…

In a rapidly changing world, understanding how to use automation effectively is crucial. Behavioral marketing automation is swiftly becoming a key skill for product marketing professionals.…

Designing a successful product marketing strategy For any business that wants to sell its products, it’s crucial to have a unique product marketing strategy. The success…

Sachin Rekhi Thoughts on product management & entrepreneurship. Top 50 Resources on Product/Market Fit One of the critical journeys for any new product is finding product/market…

PLG Marketing: How Product-Led Strategy Drives Marketing Success In the crowded realm of SaaS, choosing the right product marketing strategy can be challenging. This guide dives…

— Marketing Strategy Template: How to Create a Marketing Plan Master marketing strategy with our free template. A marketing strategy template is a pre-designed framework that…

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Market Research vs. UX Research: Key Differences & When to Use Each Starting a digital product from scratch can be both exciting and challenging. Research is…