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Product Marketing Analytics Data VS Marketing Analytics Product marketing analytics is all about capturing key data to optimize the customer experience. Unlike marketing analytics, which aims…

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Understanding Market Fit: A Crucial Aspect of Product/Market Success Many companies manage to initially gain some customers and then assume they’ve achieved product/market fit, only to…

— Targeted Email Marketing: Benefits, Methods, and Examples Targeted email marketing is the secret ingredient for making email an effective channel for any SaaS business. But…

Market Segmentation: Unlocking Your Product’s Marketing Potential in B2B If you have a pet and your home is littered with pet hair, you likely pick a…

— Marketing Strategy Template: How to Create a Marketing Plan Master marketing strategy with our free template. A marketing strategy template is a pre-designed framework that…

In my last post, I shared visual notes from “Marketing Myopia” by Theodore Levitt. Since then, my wife and I moved back to Utah and retrieved…

A marketing campaign is a carefully planned and executed strategy aimed at increasing brand awareness, engagement, sales, or customer loyalty. Several different marketing approaches can be…

12 Marketing Analytics Tools for Performance Insights in 2024 Good marketing starts with reliable information. When done correctly, people and profits naturally gravitate towards your product.…