Designing a successful product marketing strategy For any business that wants to sell its products, it’s crucial to have a unique product marketing strategy. The success…

Marketing Analyst Career Path Starting a career as a marketing analyst involves understanding the necessary steps, skills, and experiences for success. This guide breaks down the…

Product Marketing vs. Portfolio Marketing: Which is More Effective in B2B? The simplest way to understand product marketing versus portfolio marketing is the classic saying: the…

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— Best Resources for Marketing Analysts Whether you’re aiming to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow,…

At Intercom, we believe that the best products are designed with the market in mind. This belief is why some of our earliest marketing hires were…

In a rapidly changing world, understanding how to use automation effectively is crucial. Behavioral marketing automation is swiftly becoming a key skill for product marketing professionals.…

Mixpanel Marketing Analytics Mixpanel now supports comprehensive marketing analytics, enabling marketing and growth teams to gather insights across various acquisition channels and collaborate with product teams…

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If you want to climb the product marketing career ladder faster, here are five tips that will help you get there. These strategies can be adapted…