Crafting a Go-To-Market Strategy for Enterprise Product Management In this article, Ketaki Vaidya and Aqsa Fulara delve into various strategies to navigate the complex world of…

Marketing Analyst Career Path Starting a career as a marketing analyst involves understanding the necessary steps, skills, and experiences for success. This guide breaks down the…

Marketing Analyst Job Description and Templates June 19, 2024 Interested in marketing analyst roles? You’re in the right place! In this guide, we’ll explore everything you…

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If I were starting a product marketing organization from scratch, I’d count myself fortunate. Most product marketing leaders inherit existing teams and then have to mold…

At Intercom, we believe that the best products are designed with the market in mind. This belief is why some of our earliest marketing hires were…

In my last post, I shared visual notes from “Marketing Myopia” by Theodore Levitt. Since then, my wife and I moved back to Utah and retrieved…

Customer Acquisition August 25, 2022 Measuring Product-Market Fit Creating a product isn’t just about hitting the jackpot and making lots of money. Before anything else, you…

Whether you’re aiming to enhance your expertise, keep up with industry trends, or discover practical tools to boost your workflow, the right resources are vital for…

Collaboration August 22, 2023 How product marketing managers and product managers can collaborate Drawing from four decades of experience in the B2B product world, experts Poornima…