Launching a product feels like an odyssey, full of highs, lows, and unknown challenges. As a product owner at Revolut, I had the unique experience of…

Portfolio Marketing: Strategic Product Marketing at Its Best Imagine earning a dollar every time you hear someone say, “we need to be more strategic.” You’d probably…

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Market Research vs. UX Research: Key Differences & When to Use Each Starting a digital product from scratch can be both exciting and challenging. Research is…

Product Marketing Analytics Data VS Marketing Analytics Product marketing analytics is all about capturing key data to optimize the customer experience. Unlike marketing analytics, which aims…

12 Marketing Analytics Tools for Performance Insights in 2024 Good marketing starts with reliable information. When done correctly, people and profits naturally gravitate towards your product.…

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Mixpanel Marketing Analytics Mixpanel now supports comprehensive marketing analytics, enabling marketing and growth teams to gather insights across various acquisition channels and collaborate with product teams…

Understanding Market Fit: A Crucial Aspect of Product/Market Success Many companies manage to initially gain some customers and then assume they’ve achieved product/market fit, only to…

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