How to Build a Brand on Amazon Amazon owns over 80 different private label brands, understanding the power of leveraging smaller businesses. Creating your own brand…
branding
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The Prevalence of Letter-Based Logos in Japanese Brands: An Exploration, Part 1
In my research on logo design, I observed that many major Japanese companies have text-based logos. On the other hand, several well-known international brands are updating…
branding
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Exploring the Insights and Contributions of Andrew Chen
Andrew Chen Archives The Startup Brand Fallacy: Why Brand Marketing is Mostly Useless for Consumer Startups Brand marketing isn’t very useful for consumer startups. Startups develop…
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