Andrew Chen Archives The Startup Brand Fallacy: Why Brand Marketing is Mostly Useless for Consumer Startups Brand marketing isn’t very useful for consumer startups. Startups develop…

— PRODUCT LAUNCH March 13, 2024 Mind the Product is getting a fresh new look We’re excited to announce that Mind the Product is undergoing a…

In the upcoming days, weeks, and months, you’ll see that our brand has undergone a bit of a transformation. In this article, we’ll share how we’ve…

Recommend Centercode and Get Paid with Our New Referral Programs! Converting Your Beta Testers into Brand Evangelists By Stefan Junaeus Brand evangelists can significantly boost your…

The brand name of your business is its primary identifier. Even if a celebrity or influencer promotes your products, your brand name leaves the first and…

Today’s focus is on the problems you solve, the value you create, and the impact you make—not just individually, but as an organization. Many organizations face…

Great Startups Deserve Great Brands – Build a Strong Foundation by Avoiding These Mistakes Arielle Jackson, having assisted hundreds of startups with brand strategy, has identified…

— Wondering how to create a consistent brand experience to make a lasting impression of familiarity and trust? In a crowded SaaS market with numerous choices,…

How Information Architecture Defines Your Brand Positioning Information architecture (IA) is all about organizing the content of your product, whether it’s a website, app, or even…

Cheers to Change Change is what drives us forward. It’s how we improve, take risks, and reach new heights. Today is a landmark day for our…