Effective product managers understand the importance of investing in their personal brands. Drawing from my experience with over 200 product managers, I’ll share key lessons on…

In today’s competitive market, standing out isn’t just an advantage; it’s essential. A media kit isn’t just a collection of documents—it’s a testament to your business’s…

— Practical Tips for Creating a Product/Brand Community with Bri Leever Today, we’re diving into the power of building a community around a brand or product.…

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On this episode of Dear Strategy, we dive into the practice of offering the same basic product across different brands—some positioned as premium and others not.…

Building Your Brand Through Social Media Your online presence can showcase your values and professional skills when you engage in social media, whether it’s occasionally or…

How Brand Monitoring Can Enhance Product Design and User Feedback How can you tell if your product resonates with users? How do you gather feedback on…

Customer success and support are crucial elements of the overall user experience of any product. Rob Armstrong discusses how product and customer teams can collaborate to…

As your business grows, your brand naturally matures too. We spoke with some of the creative minds behind Intercom’s branding and our recent brand refresh project.…

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