In my last post, I shared visual notes from “Marketing Myopia” by Theodore Levitt. Since then, my wife and I moved back to Utah and retrieved…
product-marketing
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The Remarkable Journey of Sachin Rekhi
I recently had the chance to chat with Fareed Mosavat, Chief Development Officer at Reforge, about how today’s product builders achieve product/market fit. We began by…
agile
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A Spirited Exchange with Luke Pivac on Agility and Careers
Last week, I had an entertaining chat with my New Zealand colleague, Luke Pivac, and we covered various topics around agility and employment. You can watch…
Technology
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Tech Trends: Staying Ahead Of The Curve With Business Analytics Software
Stay ahead of the curve with business analytics software. Discover the latest tech trends and how it can revolutionize your business strategy.
product-strategy
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How AI-Driven Analytics Shape and Transform Your Product Strategy
— Artificial Intelligence (AI) December 12, 2023 The Critical Role of AI-Powered Analytics in Your Product Strategy AI-powered analytics are becoming essential for SaaS product teams,…
Technology
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Behind The Screens: Insights Into The Development Of Manufacturing Software
Uncover the development process behind manufacturing software with this insightful article. Explore coding, testing, and the importance of intuitive user interfaces in driving the manufacturing industry…
marketing
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Understanding the Essence of a Marketing Campaign
A marketing campaign is a carefully planned and executed strategy aimed at increasing brand awareness, engagement, sales, or customer loyalty. Several different marketing approaches can be…
branding
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Elevate Your Brand Image with an Expertly Crafted Media Kit
In today’s competitive market, standing out isn’t just an advantage; it’s essential. A media kit isn’t just a collection of documents—it’s a testament to your business’s…
product-strategy
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A Beginner’s Guide: Crafting Effective Product Strategies – Part 2
Product strategy is an intriguing and popular topic among digital product leaders. It’s crucial for product managers, tech leads, and design leads to master, but starting…
branding
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Exploring the World of Diverse Brands for Identical Products
On this episode of Dear Strategy, we dive into the practice of offering the same basic product across different brands—some positioned as premium and others not.…