Product Management Skills
February 5, 2023
Sunday Rewind: Product Strategy for Beginners, Part 1
2 min read
This week’s Sunday Rewind is the first part of a two-post series by product designer Lassi Liikkanen on product strategy. The article aims to help you become productive and understand why starting with a strategy can be challenging.
Lassi begins by discussing what happens when there’s no strategy for a digital product. Without a strategy, a digital product can function as long as it remains small and changes slowly. However, as the product grows, making timely and effective decisions becomes difficult without a solid strategy.
Lassi also shares insights from product leaders like Marty Cagan and Melissa Perri, suggesting readers explore their work to better understand how to develop a product strategy. He introduces a five-step model to create and benefit from a strategy.
Furthermore, he clarifies the difference between a strategy and a roadmap. At best, roadmaps help estimate the likelihood of completing specific initiatives within a given timeframe with known resources. He also explores who can best utilize a product strategy and why it is essential.
Read the original article: Product Strategy for Beginners, Part 1.