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Welcome to Product Management Today, where you’ll find expert insights tailored for you.
Data normalization isn’t usually what gets marketers excited, but it’s crucial for things like lead generation, reporting, and measuring ROI. Essentially, data normalization means creating context in your marketing database by grouping similar values into a common one. This process is vital for reaching your marketing objectives.
In our comprehensive eBook, we’ll break down everything you need to know about data normalization and why it’s so important for your marketing strategies.
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