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Every product team aims to create something users will love. This goal, while straightforward, is difficult to achieve. Successful products seldom happen by chance; they result from a well-defined product vision. Crafting this vision is one of the product team’s most vital tasks. It should outline success clearly enough to guide the team towards solving the right problems without stifling creativity and innovation.
Defining a product vision is critical and challenging, making it crucial to avoid common mistakes. These include mixing up the company’s vision with the product vision, creating a vision too vague for strategic planning, or conflating the “what” and the “how” of the product.
Join Christian Bonilla, VP of Product at UserTesting, as he shares insights on owning the product vision to steer development. He will explore how a robust product vision shapes strategy and roadmaps, highlight common pitfalls, provide real-life examples, and demonstrate methods to embed this vision into your team’s daily routines.
In this webinar, you’ll learn:
– Steps to create a product vision that drives better results
– How to identify misalignment in feedback and know when to pivot
– How to use your vision as a framework for product strategy
February 9th, 2022, at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT.
Participate in Product Management Today’s webinars to earn professional development hours! Attending this webinar will earn you one PDH toward your NPDP certification with the Product Development and Management Association.
Presented by:
Christian Bonilla, VP of Product Management at UserTesting
Christian leads the product management team at UserTesting, defining the vision and strategy for the company’s Human Insights platform. A long-time advocate for increased customer empathy in organizations, he previously founded and was CEO of UserMuse, a product feedback marketplace acquired by UserTesting in 2019.