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Product Management Today
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Research Report: The State of Community Management
Customer Communities Enhance the Customer Experience
Online communities offer numerous benefits for organizations, influencing various customer activities, boosting engagement, and transforming business services. A well-maintained community significantly enhances brand value and the customer experience.
Each year, the Community Roundtable examines and evaluates the community profession, providing insights into the industry’s evolution. This year’s 11th Edition highlights the industry’s progress in translating community business models into financial benchmarks.
In partnership with the Community Roundtable, we present a summary of The State of Community Management 2020, featuring three key findings:
– Advanced Communities Generate Value
– External Communities Enhance Customer Experience
– Internal Communities Uncover Potential
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