In a talk from the MTPEngage Hamburg conference, Jeff Patton delves into why Agile development can be so challenging for those in product roles and offers solutions. He provides a product manager’s perspective on Agile, sharing how it initially felt “broken” to him and how he managed to address its issues. Despite its flaws, he asserts that Agile remains the best method we have for getting work done.
Jeff discusses the frequent misinterpretation of the term “customer” within the Agile manifesto and examines the customer/vendor anti-pattern. He also highlights the crucial aspects of a product manager’s job: ensuring products are valuable, usable, and feasible. Additionally, he encourages focusing on more than just the next key performance indicator (KPI).
For those interested, the full talk, titled “Owning Agile,” is available to watch.