At Productboard, we champion the practice of customer-centric product management. This means we focus on putting the customer at the core of all product decisions, actively seeking their feedback, and prioritizing their needs.
This customer-centric approach is the foundation of Productboard’s first brand campaign: Strikethrough. With Strikethrough, we aim to address internal stakeholders who try to override the customer’s voice and deprioritize their needs in product decisions. Instead, we strive to center the customer in our product creation and feature prioritization process.
To showcase our dedication to this approach, here’s the original creative content we brought to market, followed by the new creative inspired by actual customer feedback.
There are many misconceptions about product managers and product management in general. What do you think Productboard should address next? Share your thoughts on social media using ProductboardStrikes.
You might also like:
– Introducing the All-New Productboard to Drive Alignment, Efficiency, and Real Business Impact
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– Best Practices for Better Product Feature Prioritization
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