This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. View our privacy policy and terms of use.
Product Management Today offers expert insights tailored for you. Sign up or log in to access various topics and resources.
The term “product market fit” is often problematic. Launching successful products demands a deep understanding of the market, iterative development, and a bit of luck. To boost your chances, guide your team through clear, actionable milestones that show you’re on the right track.
Many B2B companies talk about “product market fit” using vague terms and metrics. If you ask ten people to define it, you’ll get ten different answers, none of which are useful because they lack actionability.
As Product Managers, our job is to reduce confusion, not add to it. Daniel Elizalde, a Product Executive and Advisor, will share insights on why product managers should stop using “product market fit” and instead focus on tangible milestones that indicate progress toward solving real customer problems.
Learning Objectives:
– Understand the six stages of the innovation journey and the metrics that show progress.
– Get actionable advice to gain and keep support from leadership throughout the innovation journey.
– Learn how to use product analytics to boost adoption and ensure you’re building the right features.
Don’t miss out—register now for this exclusive opportunity on May 9, 2023, at 12:30 pm PT, 3:30 pm ET, 8:30 pm GMT.
Daniel Elizalde is a Product Executive with over 20 years of experience in industries like climate tech, eCommerce, manufacturing, telecommunications, automotive, and semiconductors. He is the bestselling author of “The B2B Innovator’s Map.” Daniel has served in leadership roles such as VP, Head of IoT at Ericsson, Head of Products at Stem, and Instructor at Stanford University. He has coached and advised over 1,500 product professionals globally on market innovation. Daniel is also a mentor at Greentown Labs and Third Derivate, leading climate tech accelerators in the US. Learn more about Daniel at his website.