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Building a Research Flywheel: A Helpful Guide for Product Managers & Their Teams with Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
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You’ve probably heard of Amazon and Vanguard, two of the most customer-focused businesses in the world, but do you know about Jim Collins’ Flywheel Effect? It’s interesting to note that these companies might not be as successful as they are without it.
Every part of the product journey relies on research—understanding what works, what doesn’t, and what customers want and need. However, no single tool or method can single-handedly create a thriving research practice for product managers. Instead, PMs and business leaders need to keep the momentum going by continually improving and adapting their processes.
By developing Flywheels focused on products and customers, you can gain new insights, create better products, and invest in more significant research. This approach will lead to increased value, growth, and a deeper understanding of your customer’s needs.
Join Jessica Hall, a leader in Product Strategy & Design and Co-Author of The Product Mindset, in a discussion on the Flywheel Effect to learn how it can enhance your product process. Attendees for this session will:
– Learn how Flywheels create momentum and value
– Explore the process for defining your team’s Flywheel
– Discover ways to enhance and expand your Flywheel
March 2nd, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT
Use Product Management Today’s webinars to earn professional development hours! Attending this webinar will earn you one PDH towards your NPDP certification from the Product Development and Management Association.
Presented by:
Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
Jessica Hall is the co-author of The Product Mindset: Succeed in the Digital Economy by Changing the Way Your Organization Thinks. She has scaled a global product strategy and user experience organization at 3Pillar Global, built the first UX team at CEB (now Gartner), led the creation of the Newseum’s interactive experiences, and is currently the VP of Design at CoStar Group.