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From Feature Factory to an Outcome-Driven Product Team
For many organizations, transitioning from “output-focused” product teams (often called “feature factories”) to “outcome-focused” teams is crucial. These outcome-focused teams aim to deliver real value to businesses and their customers. However, many organizations still rely heavily on Gantt charts, extensive feature lists posing as “product strategy”, and a relentless focus on deadlines and deliverables.
In this webinar, renowned product leader Matt LeMay will discuss common obstacles to creating an outcome-focused product team and offer practical, actionable advice to overcome them quickly and effectively. You’ll learn:
– How to view outcomes and output as an interconnected system rather than a zero-sum choice
– Why being more specific about outcomes can allow greater flexibility in output
– How product managers who often criticize “feature factories” can sometimes perpetuate this issue themselves
Join us on September 13, 2022, at 12:30 pm PT, 3:30 pm ET, 8:30 pm BST.
Matt LeMay – Product Coach and Consultant, Author of Product Management in Practice and Agile for Everybody
Matt LeMay is an internationally acclaimed expert in product management and Agile methodologies. He has authored Agile for Everybody (O’Reilly Media, 2018) and Product Management in Practice (Second Edition O’Reilly Media, 2022). Matt has assisted in building and scaling product management practices at organizations ranging from startups to Fortune 500 companies. He founded the One Page / One Hour Pledge to minimize busywork and maximize collaboration, a commitment adopted by numerous teams at companies like Amazon, Walmart, and CNN.
As co-founder and partner at Sudden Compass, Matt has helped organizations like Spotify, Clorox, Google, and Procter & Gamble implement customer-centric practices. His experience as a technology communicator has seen him lead digital transformation and data strategy workshops for firms like GE, American Express, and Johnson & Johnson.
Previously, Matt was a Senior Product Manager at music startup Songza (acquired by Google) and Head of Consumer Product at Bitly. He is also a musician, recording engineer, and author of a book on singer-songwriter Elliott Smith. Matt lives in London, England, with his wife Joan.